Always pioneers

For over 35 years I have worked in the field of multimedia communication, a sector that I have seen evolve deeply and in which I have built a cross-cutting, concrete and continuously transforming professional path.

My training began in the technical field, as an electronic technician, with an initial approach to programming already in the 90s through Basic and Cobol courses. This technical foundation has allowed me to develop a very practical approach to technology, digital graphics, video, the web, and, more recently, artificial intelligence applied to communication.

I consider myself a versatile figure: my skills range from graphics to photography, from website development to video shooting, from editing to designing digital content. Over the years I have worked for agencies, structured companies, and large luxury brands, in industry, pharmaceuticals, and technology, always dealing with high-quality standards and the need to offer curated, reliable, and results-oriented solutions.

From 1998 to 2001 I worked as a technician in one of the most important Apple centers in Italy, a pioneering reality in the fields of professional graphics, photolithography, and video broadcast. This experience gave me a very solid vision of digital production processes and the quality required in professional communication.

Subsequently, I collaborated with Visual Graphics, dealing with the production of training materials for large pharmaceutical companies and for Olivetti Computer. From 2001 to 2015 I worked for Factory Group, first as an employee and then as a freelancer, covering various roles: photographer, videomaker, designer, and web designer. This phase allowed me to consolidate a complete professional profile, capable of following a project from the creative phase to technical realization.

Throughout my career, I have collaborated with clients and entities such as RAI, Armando Testa, Ro Mercenaro, Agenzia Break, Factory Group, Nespresso, Bolzoni Auramo, Whirlpool, Nuvolari TV, Newform, Schiavi Macchine Industriali, Acom, GGP, Intea, Abbott, San Giorgio, De Dietrich, Hoya, Seiko, Selex, Alpac, Bayem, and many others.

I love art, color, and everything that allows transforming an idea into an effective visual experience. I have never stopped studying, experimenting with new software, learning different techniques, and keeping up with market changes. Working for many years as a freelancer has taught me responsibility, autonomy, and dedication: I am not afraid to tackle complex projects, meet challenging deadlines, or work intensively when the result requires it.

In recent years I have started to steadily integrate artificial intelligence into creative and production processes, creating software, digital tools, and solutions designed to make communication work more efficient. From this evolution comes inGenium Project, a project dedicated to the development of software and plugins for WordPress based on AI.

The flagship product is AI SEO & GEO Assistant, a plugin designed to help websites and companies improve their online presence, optimizing content for both traditional search engines and new AI-based searches.

Alongside the development of our products, we also create custom projects for WordPress, WooCommerce, and SEO: customized plugins, tailored integrations, technical optimizations, automations, management tools, and solutions designed to meet specific needs of companies, agencies, and professionals.

Today our activity presents itself as a communication service company based in Milan, specialized in corporate communication, digital creativity, web development, and technological innovation. We help companies stand out and grow in the Italian market through customized solutions that combine experience, design, technology, and strategy.

Our goal is to enhance the identity of each brand, transforming ideas, content, and messages into visual and digital experiences capable of leaving a mark. We offer advanced communication services, designed to strengthen online presence, improve corporate image, and build concrete tools for growth.

Paolo Chiesa con capelli grigi corti e maglione blu, sguardo diretto, sfondo scuro, illuminazione laterale.

Paolo Chiesa, CEO & Creator

35 years of experience in software development

A blue, 3D chat bubble icon at the center of concentric blue circles, radiating outwards on a white background.

Frequently Asked Questions

What specific programming languages and frameworks does your team use for custom software development, and how does your 35+ years of experience in electronics and programming translate into modern AI-augmented solutions?

We develop in Python, Java, C#, and JavaScript frameworks (React, Angular) for web and mobile, with deep expertise in embedded systems from our electronics background. This legacy enables us to build robust, low-latency AI integrations for communication and multimedia, avoiding no-code gimmicks.

Can you describe a recent multilingual cross-border project you handled for a European client (e.g., from France or Germany), including the measurable outcomes?

We recently developed a multilingual AI-augmented communication platform for a German manufacturing firm, integrating real-time translation and multimedia production. The project reduced their content localization time by 40% across German, French, and Italian markets, with a measurable increase in lead engagement via targeted digital transformation.

Where is your agency physically located in Italy, and what is the best way to schedule an in-person consultation or send physical materials?

Our headquarters are in Milan, Italy, with a dedicated studio for video production and AI development. You can reach us directly via the contact form on our website or call +393938565055 for scheduling. We offer in-person meetings Monday to Friday by appointment, and we accept courier deliveries to our office address upon request.

How does your agency handle data privacy and GDPR compliance for software that processes user data across Italy, France, and Germany?

We implement GDPR-by-design in every project: data pseudonymization, encryption at rest and in transit, and a Data Protection Officer (DPO) oversight. All client data remains within EU-based servers (Germany or Italy). We also provide a Data Processing Agreement and conduct quarterly audits for cross-border projects.

As a creative director, I need an integrated solution that merges video production with a custom software backend. Can you show examples of past work in multimedia production?

Yes, we have delivered integrated solutions such as an interactive AI showroom for an Italian luxury brand, combining custom software with real-time video mapping. Another project involved an automated video editing pipeline for a Swiss e-commerce firm, reducing production time by 60%. Portfolios are available upon NDA.

Do you offer ongoing maintenance and digital transformation consulting after the initial software launch, or is it a one-time delivery?

We offer multi-year support contracts that include version upgrades, security patches, and strategic consulting for digital transformation. Our typical engagement includes a 3-4-month post-launch warranty with quarterly innovation sprints to adapt to new AI capabilities, ensuring your solution evolves rather than stagnates.

What is your typical timeline from initial brief to delivering a working prototype for a software development project involving AI-augmented communication?

For a mid-complexity project, we deliver a functional prototype within 8-12 weeks after the discovery phase. This includes a minimum viable product with core AI features (e.g., content personalization or automated multimedia generation). Full production launch follows within 4-8 additional months depending on scope and testing.

What is AI SEO & GEO Assistant (AISA) designed to do?

AI SEO & GEO Assistant (AISA) is a WordPress plugin designed to optimize content for Google and generative engines such as ChatGPT and Gemini. It structures pages, improves semantic understanding, generates automatic summaries, manages structured data and schema markup, and increases the likelihood of pages appearing in or being cited by AI-generated answers.

Which SEO areas and platforms does AI SEO & GEO Assistant (AISA) cover?

AI SEO & GEO Assistant (AISA) combines traditional SEO with Local GEO and includes specific WooCommerce SEO functions. It also automates complex technical activities related to content structure, semantic interpretation, structured data, and schema markup within WordPress.

What other WordPress projects are planned after AI SEO & GEO Assistant (AISA)?

The planned projects include AI Media Optimizer (AIMO), expected at the end of July, for optimizing images and media on WordPress. Other upcoming tools include a staging-to-live synchronizer, a rapid translator compatible with Elementor and WPBakery, and a bulk content generator for Elementor, WPBakery, DIVI, Classic, and Gutenberg sites.